Live scribing is a process where I visually interprets ideas as they develop.
Whether it’s market research, brand development or project pitching, my illustrations help to get everyone on the same page. Through live-scribing and facilitation, vague ideas can be teased out, explored and strengthened into viable concepts.
The amount of information at innovation workshops can be overwhelming. Live scribing aids recollection by capturing ideas, pinpointing strong themes and providing a memorable overview of the creative output.
When developing a new product range, on-the-spot visualisation springboards new ideas, improves consistency across the brand and clarifies product concepts and contexts.
I worked with The Lab Insight and Strategy, live scribing at market research sessions into plant based milk for Sanitarium – specifically, their ‘So Good’ brand. To create the customer insight map, I selected the strongest illustrations from each session, and collaged them according to the structure of the workshops.
