Black & White Concept Sketches
Rough Concept Sketches
Featured clients: Simplot, The Wise Bunny
A black and white sketch is the best choice during the early stages of development, where multiple concepts and variations on the same theme are simultaneously developed. By minimizing detail, the client can focus on the concept idea, rather than the potential packaging, fonts or colours.
Black and White Shaded
Featured client: Fonterra
Black and white shaded illustrations are suitable for concepts that have progressed from the sketch stage of development, but are not yet finalised.
