I worked with Tennis Australia to visualise the 2020 Australian Open ‘Grand Slam Oval’; an entertainment precinct just outside of the main sports arena. The oval was split into zones, each representing a famous location in Melbourne, such as Lygon st, Chinatown, the Yarra Valley and the iconic city lane-ways. My rough drawings assisted in planning the space accurately, as well as indicating available promotional spaces to sponsors.
Featured Project: The Australian Open
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The final construction featured many iconic elements from the original sketch, such as the Chinese lanterns and lions, Victorian terrace house motifs, hot air balloons, vineyard trellises and a large TV screen perched atop a wall of wine barrels.
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I worked with Tennis Australia on many further Australian Open projects, creating illustrations to help visualise event installations and precinct layout.
Practice Village & Federation Sqaure: Concept Illustration
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As part of Kia’s sponsorship of the Australian Open, I designed the graphics for a large activation: the ‘AO Selfie with Rafa’ competition. The promotion involved taking a ‘virtual selfie’ with Rafael Nadal inside a featured Kia car. To encourage participation, the mural was eye-catching, bright and suitable for social media sharing.
![](https://www.alicia-b.com/DemoRiver/wp-content/uploads/2024/07/AOKiaInstallation1-1.jpg)
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These illustrations were create to promote sponsorship opportunities in the Australian Open.
Q-SOLAR
Solar powered practice courts and event facilities
![](https://www.alicia-b.com/DemoRiver/wp-content/uploads/2024/07/AO-Illustrations3.jpg)
Bai-Yao Toothpaste
International Expo and Warm-Up Tournament Sponsorship
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Bai-Yao Toothpaste
Ball Kids Sponsorship and International Promotional Opportunities
![](https://www.alicia-b.com/DemoRiver/wp-content/uploads/2024/07/AO-Illustrations9.jpg)
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