The ‘Birdcage’ at the spring racing event, ‘The Melbourne Cup’ is an exclusive club, restaurant and bar all rolled into one. Sponsored by Lexus, and built by ‘The Big Group Creative’, I worked with these two teams to bring their vision of the space to life. I was provided with mood boards and rough schematics from the design team, from which I would create these concept illustrations.
Event Visualisation & Design for Spaces
Lexus Melbourne Cup
![](https://www.alicia-b.com/DemoRiver/wp-content/uploads/2024/07/Melbourne-Cup5.jpg)
![](https://www.alicia-b.com/DemoRiver/wp-content/uploads/2024/07/Melbourne-Cup6-1.jpg)
![](https://www.alicia-b.com/DemoRiver/wp-content/uploads/2024/07/Melbourne-Cup4b.jpg)
![](https://www.alicia-b.com/DemoRiver/wp-content/uploads/2024/07/Melbourne-Cup7.jpg)
Photographs of the final build, in which many elements from the original concept sketches have been reproduced.
![](https://www.alicia-b.com/DemoRiver/wp-content/uploads/2024/07/Melbourne-Cup1-copy.jpg)
![](https://www.alicia-b.com/DemoRiver/wp-content/uploads/2024/07/Melbourne-Cup2-1.jpg)
![](https://www.alicia-b.com/DemoRiver/wp-content/uploads/2024/07/Melbourne-Cup3-1.jpg)
Film Premiere Activations
The Wizarding World
![](https://www.alicia-b.com/DemoRiver/wp-content/uploads/2024/07/Movie-Premiere-Harry-Potter-Media-Wall.jpg)
![](https://www.alicia-b.com/DemoRiver/wp-content/uploads/2024/07/Movie-Premiere-Harry-Potter-2.jpg)
The Lion King
![](https://www.alicia-b.com/DemoRiver/wp-content/uploads/2024/07/Movie-Premiere-Lion-King.jpg)